RealityMine adds RealLife data feeds

This means measurement for Walmart’s US website and app, as well as more extensive global Amazon shopper data, is now available to its clients. More general app recognition has been improved with better algorithmic and manual validation.

Other features of the rollout include: improved measurement of ad exposure within YouTube, and improved quality and accuracy of data on Netflix and Amazon Prime Video; and better cleansing of background and network traffic on websites.

Billy Grant (pictured), head of product, said: “The addition of Walmart measurement alongside more extensive Amazon shopper data is a powerful combination for our clients looking to gain insight into the shopper journey. Several features of the new feeds also make behavioural data more research-ready than ever before.”