RealityMine adds RealLife Profiles

RealLife Profiles gives a daily summary on each panellist, of the apps used and the top-level websites visited within that day. It gives a succinct snapshot of passively metered data on each panellist, which panel owners can use for advance profiling or improved targeting on sample and to complement survey responses.

Chris Shaw (pictured), director of operations at RealityMine, said: “We developed this product with panel owners in mind to support richer and deeper insight, and to increase the return on investment for their panel.”

RealLife Profiles covers panellists using both Android and iOS devices.