Grant (pictured) joins the company from Hitwise, where he was custom research director, leading several initiatives to improve operations and processes and develop new products and propositions.

In the newly created role at RealityMine, he will be responsible for scoping out new products and overseeing improvements to existing products.

Based in RealityMine’s headquarters in Manchester, he will report to Chris Shaw, the company’s chief operating officer.

Shaw said: “Billy has a track record of bringing new data offerings into the market, as well as the experience necessary to optimise the many possibilities that passive metering has to offer. His business acumen and strategic approach will continue driving us forward in our mission to enable our clients to reveal unique insights from real life consumer behaviour.”