NEWS20 November 2018

RealityMine appoints Sunnerstam as data SVP

News People UK

UK – Market research technology company RealityMine has appointed Alex Sunnerstam as senior vice-president of data partnerships, based in London.


Sunnerstam (pictured) has more than 20 years’ experience in the industry, including with market intelligence and data analysis business Datamonitor, panel companies Research Now and Toluna, and online community specialist Verve.

She was most recently head of consultancy solutions at Toluna and has been working as a new business development consultant at RealityMine since May.

RealityMine CEO Chris Havemann said: “Having hired and worked with Alex at Research Now, I know she is a passionate advocate of innovation in research, and a true partner to her clients.”

Sunnerstam added: “Passive metering is one of the most important digital data technologies available to researchers today, providing insight into actual human behaviour in our mobile, connected world versus self-reported behaviour.

“I am thrilled to be joining the RealityMine team to partner with market research agencies, panel companies and their clients.”