Benoit (pictured) was most recently the founder and president of insight business Marian Dupree Group. She has also held senior roles at Fox Broadcasting Company, NBC Universal, MTV’s Nickelodeon, Disney, Comedy Central and Turner Broadcasting.

Matt Kleinschmit, CEO and founder of Reach3, said: “Melva’s track record in leadership, business strategy and audience insights is nothing short of exceptional. Our conversational approach to audience research is getting a lot of interest from media companies as they look to deepen engagement and connections — Melva is joining our team at a crucial time.” 

Benoit added: “Reach3 and its sister company, Rival Technologies, are creating solutions that allow companies to get candid, real-time audience feedback at scale. It’s a compelling value proposition that I’m excited to bring to our clients.”