Reach3 hires qual strategy lead

Based in San Francisco, Spencer-Steigner (pictured) will lead a team of researchers in delivering strategic qualitative research services to the company’s growing client base, as well as expanding its insights solutions.

He was previously senior vice-president at Maru/Matchbox and before that spent six years at Greenberg Strategy.

Matt Kleinschmit, CEO and founder of Reach3, said: “Reach3’s number one goal is to efficiently deliver richer insights that our clients can use to improve their business outcomes. Steven’s track record in strategy, product development and innovative programmatic research design makes him the perfect leader in applying our conversational approaches to capture deeper qualitative insights for clients.” 

Reach3 recently opened an LA office and has plans to launch in New York in the next few months.