Rodriguez (pictured) has more than 15 years’ experience of qual and quant research. He was previously vice-president, media & entertainment insights at Maru/Matchbox. Other positions include almost seven years at Ipsos, and stints at Lucid and Netflix among others.

He will report to Melva Benoit who was recently hired to head the media & entertainment division.

Matt Kleinschmit, CEO and founder of Reach3, said: “A key pillar of the Reach3 client promise is our ability to connect and engage with all consumers through modern communications channels in a more natural, organic fashion. The work that Diego has pioneered in Hispanic and Latino engagement across all industries will further our capacity to give our clients the deep human insights they’re after.”

Rodriguez added: “When I heard Reach3 was expanding to Los Angeles, I knew I had to get involved and help engage the Latino community. I’m eager to introduce a new wave of market research solutions to the media and entertainment industry, helping companies to better engage their audiences through messaging-based research solutions.”