Wilkinson (pictured) will be tasked with increasing the resources for and expanding Radiocentre’s insights team, and will report to Mark Barber, planning director at Radiocentre.

Before joining Radiocentre, Wilkinson was a research consultant.

Past roles include research director at out-of-home media agency Kinetic WW, associate director at research agency MindMover, and senior research manager at both The Telegraph and Fox International.

Barber said: “We’ve created this role to reflect the growing importance of using research to inspire new ways of thinking about media and to complement learning from first party data.

“We are delighted Tara has joined us. She has rich experience in media research gained across a broad range of sectors which makes her perfectly placed to develop meaningful and insightful research projects.”