Burns (pictured) was previously insight manager at Radiocentre and left in 2019 to join DC Thomson.

She then joined News UK, where she was responsible for listener insight and market intelligence monitoring across stations including Virgin Radio, talkSport, Times Radio and TalkRadio.

Prior to joining Radiocentre initally, she spent nine years within insight teams for magazine publishing companies including IPC Media (now Time Inc.).

Burns will report to planning director Mark Barber and be responsible for expanding Radiocentre’s research programme focused on the effectiveness of radio advertising for brands.

Barber said: “Donna is a highly experienced and knowledgeable media researcher who really understands commercial radio in the context of the wider media world. Her broad experience across different media, combined with her deep knowledge of radio, provides highly valuable context when developing new insight into commercial radio and the role it plays for both listeners and advertisers.”