The company is allocating up to $1,000,000 worth of software use of the platform, which it is planning to distribute between brands in sectors "most impacted" by the pandemic, including travel & tourism, clothing & speciality retail, entertainment and hospitality.

To qualify, brands must have a research or insights department already in place and agree to take part in a virtual ‘on-boarding’ session.

Peter Aschmoneit, chief executive, quantilope, said: "As the coronavirus continues to keep consumers at home, brands experiencing hardships are forced to make budget cuts – often hitting research and insights departments hard. We pledge free access to our consumer research platform for those in dire need as we navigate the unprecedented global environment together."