Quantilope hires former GfK director

West was formerly client success director at GfK in London and will be tasked with expanding Quantilope’s insights automation platform in the UK.

In addition, West will also focus on expanding Quantilope’s European business. Quantilope announced last month that it was opening a UK office in London, with 10 to 15 staff due to be recruited.

Peter Aschmoneit, chief executive and co-founder at Quantilope, said: “Carl’s expertise in international market research, as well as technology for insights, makes him an ideal partner for Quantilope’s journey in the UK market.

“We are exited to welcome Carl as management team member in order to further grow Quantilope’s future as the leading insights automation provider in the industry.”