Quantilope and Statista Q launch brand tracker

The brand tracker incorporates an insight dashboard and allows companies to gain insights on target groups using insights automation technology.

Users of the brand tracker, which is powered by technology from Quantilope, will be able to gain insights on issues such as consumer buying and information behaviour, advertising impact, associations with brand promise, brand digitality, as well as individual research interests.

Statista Q staff will also offer advice and guidance for users of the brand tracker.

Peter Kautz, managing director at Statista Q, said: “The Statista Q brand tracker offers customers a bespoke, digital dashboard paired with professional guidance throughout the entire process, from setup to analysis of the insights.”

Peter Aschmoneit, chief executive and co-founder at Quantilope, said: “The brand tracker from Statista Q powered by Quantilope combines speed with high-quality research methods and consulting services.”