Quant director joins The Forge
Martin (pictured) was previously director at Added Value before founding boutique agency Insight Inside, which he ran for 15 years.
In his new role, Martin will be responsible for growing The Forge’s demand spaces practice and helping clients with growth strategy, portfolio strategy, brand positioning and innovation.
The Forge co-founder Karl Miley said: “We are very excited to announce that Michael is joining the business.
“His 30 years’ experience building and applying quantitative consumer frameworks will add tremendous value to our demand spaces clients. And his entrepreneurial spirit is the perfect fit for our flat, director-only business model.”
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