Senior strategy and AI hires at The Forge
Fidanboylu (pictured, left) joins The Forge from Freemavens, where he was chief strategy officer, responsible for the agency’s strategy and consulting practice and clients including Coca-Cola and Lego.
Fidanboylu brings his consumer product and services expertise to the agency’s consumer strategy practice.
Archer (pictured, right) was formerly head of data for Saatchi and Saatchi before founding an AI Lab for independent agency network Next 15, and has previously worked at Deloitte and Accenture.
Archer specialises in building bespoke AI products with the aim of deriving new value and scaling agency capabilities.
Simon Garnett, co-founder, The Forge, said: "Our strategy clients will benefit enormously from Mem’s breadth and depth of experience and Charlie will be leading an ambitious programme to help us and our clients take full advantage of an AI future."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments