NEWS8 October 2024

Former Bumble research director joins The Forge

Data analytics Europe News People Technology UK

UK/THE NETHERLANDS – London and Amsterdam-based strategy consultancy The Forge has appointed Angelica Quintero-Serrano as director in its analytics practice.

Angelica Quintero-Serrano

Prior to joining The Forge, Quintero-Serrano (pictured) was research director at dating app Bumble Inc. She was previously head of data analytics at Truth Consulting and has held other agency-side roles at Quadrangle and GfK.

In her new role, Quintero-Serrano will be responsible for developing new specialisms in the company’s data and analytics practice, including choice modelling and pricing. She will also support clients with their commercial and growth strategies.

Karl Miley, co-founder, The Forge, said: “Angelica’s 20 years’ experience developing statistical models will be a huge asset to our clients looking for rigorous, data-led, decision-support on their growth strategies. Her deep experience working in both consulting and tech is incredibly valuable to helping us land actionable strategies in fast-moving organisations.”

Headquartered in London with an innovation practice in Amsterdam, The Forge focuses on strategic insights and innovation.

@RESEARCH LIVE

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