Former Bumble research director joins The Forge
Prior to joining The Forge, Quintero-Serrano (pictured) was research director at dating app Bumble Inc. She was previously head of data analytics at Truth Consulting and has held other agency-side roles at Quadrangle and GfK.
In her new role, Quintero-Serrano will be responsible for developing new specialisms in the company’s data and analytics practice, including choice modelling and pricing. She will also support clients with their commercial and growth strategies.
Karl Miley, co-founder, The Forge, said: “Angelica’s 20 years’ experience developing statistical models will be a huge asset to our clients looking for rigorous, data-led, decision-support on their growth strategies. Her deep experience working in both consulting and tech is incredibly valuable to helping us land actionable strategies in fast-moving organisations.”
Headquartered in London with an innovation practice in Amsterdam, The Forge focuses on strategic insights and innovation.
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