NEWS1 November 2023

The Forge hires brand strategy director

News People UK

UK – Strategy consultancy The Forge has appointed Laura Halliday as a director in its brand strategy practice.

Laura Halliday

Halliday (pictured) was previously working as an independent consultant and has prior experience at Unilever and Flamingo Singapore.

The Forge is an insight-driven strategic consultancy based in London and Amsterdam.

Simon Garnett, co-founder at The Forge, said: “We’ve worked with Laura previously as an independent consultant where we drew on her brand strategy and consumer expertise.

“We’re thrilled that she is becoming a member of the team. Her client-side perspective and global experience is a huge asset to clients looking to grow their brands and businesses in complex global trading environments.”