The Forge hires brand strategy director

Halliday (pictured) was previously working as an independent consultant and has prior experience at Unilever and Flamingo Singapore.

The Forge is an insight-driven strategic consultancy based in London and Amsterdam.

Simon Garnett, co-founder at The Forge, said: “We’ve worked with Laura previously as an independent consultant where we drew on her brand strategy and consumer expertise.

“We’re thrilled that she is becoming a member of the team. Her client-side perspective and global experience is a huge asset to clients looking to grow their brands and businesses in complex global trading environments.”