PureSpectrum and Qualtrics partner on synthetic data research
The arrangement will see PureSpectrum use Qualtrics as its exclusive synthetic panel provider, using Qualtrics’ foundational AI model to produce synthetic responses and insights.
Qualtrics’ synthetic model is built upon the firm’s repository of industry-specific experience data, and Qualtrics will supplement these existing insights with data points captured by PureSpectrum training data to reflect changing consumer insights.
This agreement extends the existing partnership between Qualtrics and PureSpectrum, where the PureSpectrum Marketplace serves as Qualtrics’ exclusive quantitative panel provider in the Qualtrics platform.
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