NEWS15 October 2018

PRS In Vivo releases PackFlash

Innovations News North America

US – Global shopper insights agency, PRS In Vivo, has created an automated, web-based service to evaluate packaging, PackFlash.

PackFlash looks at the pack design within a full shelf context to get behavioural KPIs and diagnostic insights.    

PackFlash is the latest in PRS In Vivo’s portfolio of research tools which includes AI Pack Screener and PackCept.  

Scott Brill, PRS In Vivo’s vice-president, said: “We know that marketers need to make packaging decisions at accelerated speeds – based on agile and iterative learnings. But they also want the confidence that these solutions are linked to reliable behavioural methods and insights.”