NEWS19 March 2020

PRS In Vivo updates pack testing tools

AI News North America

US – Shopper and product research company PRS In Vivo has updated its packaging design screening and validating services.

Emilie Eberly_PRS In Vivo_crop

The AI Pack Screener tool is now available in a bundled pricing model, allowing users to test ideas earlier in the development process and compare pack designs against the company’s database of designs.

Additionally, PRS In Vivo’s online pack validation tool will now include automated results and a tiered pricing model.

Both tools are part of the Accelerated FlashSuite, which first launched in 2019. PRS In Vivo has made the changes with the aim of increasing flexibility and providing automated reporting and cost savings. 

Emilie Boutes Eberly, chief innovation officer at PRS In Vivo (pictured), said: “Early client users provided priceless feedback and input that allowed us to evolve this next release. We have embedded even more effective functionality in the latest iteration, designed to better meet clients’ goals for growth.”