Poynter to chair Esomar standards committee
Poynter is managing director of The Future Place and founder of NewMR and ResearchWiseAI. His career in market research has included senior roles at Millward Brown, Vision Critical and Potentiate.
Poynter was president of the Esomar council between 2023 and 2025 and has been a member of the organisation for around 30 years. He is also a fellow of MRS.
The Esomar Professional Standards Committee (PSC) upholds and interprets the international code for market, social and opinion research jointly created by Esomar and the International Chamber of Commerce (ICC).
The committee oversees the code’s application, manages complaints and disciplinary procedures, and produces guidance on how established ethical principles apply to research.
Anne-Sophie Damelincourt, president of Esomar said: “Ray combines deep institutional knowledge of Esomar with a genuine curiosity about where research is heading.
“Ray understands both the spirit and the practical application of the code, and I am confident he will guide the PSC with clarity and integrity.”
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