The Big Research Consultation will be open for individual researchers, agency leaders, brand-side decision makers and non-members to help Esomar consider how it supports its members and the wider profession.

Rhiannon Bryant, chief services officer at Esomar, said: “Research professionals today are navigating complex ethical terrain, evolving technologies and growing demands for agility and impact.

“This consultation is our way of listening deeply, learning what matters most to our stakeholders and making sure we evolve with purpose and clarity.”