Dunford (pictured) has a background in online data collection, community management and research technology. He previously spent six years at Alligator as client services director.

Suzy Hassan, managing director at Potentia Insight, said: "Jon brings with him such a wealth of experience which will be invaluable as we continue to grow and expand our capabilities. His addition to our team is a testament to our commitment to providing our clients with the best possible range of solutions."

The company has also appointed Geo Prisacaru, Adriana Dragan and Chris Pople to the operations team.

Prisacaru joins as programming director, Dragan becomes senior project manager, and Pople is a senior programmer.

Potentia Insight was launched a month ago by former directors at Alligator, Suzy Hassan and Colin Clifford.

The business will offer consulting and services including customer surveys, online panels and communities.