New hires at Potentia

The company has appointed Danny Kelly (pictured, left) as director of data processing.

Kelly has spent the last 18 years as a company director at DataTree. He has also previously worked as a data processing manager at research agencies including TNS and GfK.

Mark Ellis (pictured, right) joins Potentia as associate director from Ipsos, and prior to that worked at Savanta.

Ellis started his career in data entry before moving to scripting and data processing and then project management. 

Suzy Hassan, managing director and co-founder, Potentia, said: “I’m excited to announce the addition of Danny and Mark to our growing team. Their specialised skills and backgrounds will be an asset to our company as we continue to scale up operations.”

Potentia was established at the end of 2022.