In her new role, McHatton (pictured) will focus on building relationships and partnerships to expand the company’s client base.

Before joining Potentia, McHatton worked for companies including SSI, On Device Research, Walr and Research Now.

Colin Clifford, commercial director and co-founder at Potentia Insight, said: “We’re thrilled to welcome Clare to the Potentia team.

“Her depth of experience and client-focused approach will be invaluable as we continue strengthening our business development efforts and providing bespoke solutions to our clients.”