NEWS22 August 2023

Potentia Insight appoints IT director

News People UK

UK – Greg Berry has joined digital market research agency Potentia Insight as IT director. 

Greg Berry

Berry (pictured) previously held the role of chief information security officer at BVA Group. His background includes data collection technology, project management and analysis for research projects, market research software packages and advanced automation.

He is the latest new hire to join Potentia Insight, recently founded by former Alligator Digital directors Suzy Hassan and Colin Clifford. Other recent appointments include Liz Dunford, Tom Stacey, Sarah Condon and Chase McCulloch

Berry’s appointment also follows the company’s acquisition of data analytics firm SigDiff, as it looks to improve its data science capabilities and increase its capacity to carry out analytics work.

Hassan, managing director and co-founder, said: “Greg is a game-changing hire for Potentia, showing our commitment to recruiting top-tier talent to the team. His expertise in data collection technology will be instrumental as we continue to enhance our market research capabilities and enables us to take on more ambitious projects while upholding the highest data protection standards.”

Clifford added: “Greg’s technical ability propels us to the next level and further strengthens our ability to deliver highly complex and bespoke projects.”