USS is designed to allow developers and advertisers to access Playnomics’ segmentation engine as an on-demand service through a real-time API. According to Playnomics, this will provide a “dynamically updated behavioural profile of the user’s characteristics at that point in time.”

“Whether you’re leveraging a third party ad network, email service, or in-app messaging provider – our USS tool can integrate with existing campaign tools and increase its effectiveness through both out-of-the-box and custom segments,” said Chethan Ramachandran, CEO of Playnomics (pictured).

More information can be found here.