NEWS14 November 2013

Playnomics introduces tool to predict new customer lifetime value

North America People

US — Playnomics has announced the open beta launch of its new acquisition value predictor (AVP) tool.

The new tool is designed to help marketing managers to forecast ROI on campaigns “within days of acquisition”.

“Accurately forecasting mobile, in-app behaviour is the most valuable insight a marketer can have at their disposal,” said Chethan Ramachandran, CEO of Playnomics (pictured).

“Early results show our AVP tool predicts the lifetime value of installs with over 75% accuracy by marketing channel, either paid, referral or organic sources. It’s a huge leap forward in optimising campaign spend and attribution for user acquisition managers.”

More information on the AVP tool can be found here.