Playnomics introduces tool to predict new customer lifetime value
The new tool is designed to help marketing managers to forecast ROI on campaigns “within days of acquisition”.
“Accurately forecasting mobile, in-app behaviour is the most valuable insight a marketer can have at their disposal,” said Chethan Ramachandran, CEO of Playnomics (pictured).
“Early results show our AVP tool predicts the lifetime value of installs with over 75% accuracy by marketing channel, either paid, referral or organic sources. It’s a huge leap forward in optimising campaign spend and attribution for user acquisition managers.”
More information on the AVP tool can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments