NEWS16 August 2013

Placed to measure how mobile ads impact on shop visits

Data analytics North America

US — Location-driven insights and mobile ad intelligence company Placed has launched a platform to measure the impact of mobile advertising on in-store visits.

Placed Attribution references more than 100m new locations each day across the world’s largest opt-in location panel to directly measure offline consumer behaviour and its reports are designed to provide a consistent set of metrics that quantify the impact of mobile on in-store.

In addition, mobile-location based advertising platform xAd has become the launch partner for Placed Attribution and the partnership enables xAd to incorporate offline attribution reports into campaigns.

“Placed is the attribution layer for mobile. Placed Attribution changes the way marketers perceive mobile, where the conversion is no longer just the click, it is a quantifiable store visit,” said David Shim, founder and CEO of Placed.