Fenton joined MarketCast as chief analytics and operations officer in 2022, and prior to that held senior leadership roles at Nielsen, Kantar and Ipsos. She sits on the board of the Advertising Research Foundation (ARF).

Forgue, meanwhile, was appointed chief financial officer at MarketCast last year, and during his tenure has focused on modernising the company’s business intelligence systems and improving operational efficiency.

The two will be jointly responsible for guiding the business forward and accelerating new product innovation.

Former chief executive John Batter joined the business in 2019.

MarketCast provides AI-led advertising research to major US advertisers through its Brand Effect platform, and also offers brand research and data science services.

Ahmed Wahla, partner with private equity business Kohlberg, MarketCast’s lead financial investor, said: “Amy and Paul bring the ideal mix of technology and advertising expertise, financial acumen and leadership to guide MarketCast’s next chapter.

“Together, they’ll accelerate our technology road map, delivering data-driven solutions that help our clients.”