Glucklich replaces Matthew Platts, who has been promoted to CEO of media brands at the company.

In her new role, Glucklich will lead Amplifi’s four divisions, including investment and media partnerships. She will report to Platts, who will be responsible for integrating media and data capabilities across the business.

Stef Calcraft, executive chairman of Dentsu Aegis Network, said: “In Pippa and Matthew, we have two highly accomplished, inspirational leaders who are greatly respected by both clients, colleagues and the wider media industry. Both will play a central role in driving our continued growth and innovation strategy, simplifying our media businesses and delivering superior creative communications solutions for our clients.”