Pietrulewicz joins from TNS where she worked on global FMCG accounts. Prior to that she worked agency-side at Hall & Partners and client-side at 3.

MD of Sparkler, Laura Roberts, said: “We are delighted that Bo has joined Sparkler from TNS. Our Brand Science offer has grown from strength to strength and Bo is very much part of the next phase of its development. She has the technical abilities to deliver high quality work and the creativity to innovate within the field.”

Pietrulewicz added: “I’m excited to be joining the Brand Science team at Sparkler. What distinguishes them in the market is a real passion for creativity and strategic thinking which is delivered through a blend of cutting edge quant, qual and digital methodologies. I am looking forward to helping their clients achieve their strategic objectives.”