Sirotnak (pictured) will join the company’s custom research team and consulting business and will manage client relationships and design research tools across a variety of sectors.

Before joining Phoenix, Sirotnak was account director at Lynx Research Comnsulting, and spent 20 years prior to that as senior research manager at Verizon and GTE.

Neal Chambliss, executive vice-president marketing consulting at Phoenix, said: “Michele’s innate ability to bring the optimal solutions to meet clients’ business challenges will be a tremendous asset to Phoenix, especially during these changing times.”