Phoenix MI expands brand consultancy
Wood joins the business from Ipsos, where he was senior vice-president, leading a team focusing on media platform clients.
He has also held roles at Nielsen and Opinion Research Corporation.
At Phoenix MI, he will focus on advertising effectiveness and brand positioning, and working with digital platform clients.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments