NEWS9 August 2021

Phoenix MI expands brand consultancy

News North America People

US – Advertising and brand research company Phoenix Marketing International has appointed Kevin Wood as senior vice-president, business consulting.

Wood joins the business from Ipsos, where he was senior vice-president, leading a team focusing on media platform clients.

He has also held roles at Nielsen and Opinion Research Corporation.

At Phoenix MI, he will focus on advertising effectiveness and brand positioning, and working with digital platform clients.