With over 20 years’ experience in consumer insights, Lytle (pictured) has worked across disciplines and industries to advise companies on brand and creative strategy.

She will be leading the Phoenix Communicus client service team for various key accounts, utilising her experience and expertise in how advertising works to build brands. She will also provide thought leadership across brands and throughout Communicus.

Before joining Phoenix, Lytle spent close to six years at MetrixLab, working closely with Fortune 500 companies on strategy across multiple areas such as innovation and packaging and production, as well as brand and advertising development and assessment. Previously, she worked with client teams to provide research support and solutions at Starcom Worldwide.

"We are thrilled to have Brigette’s passion, expertise and leadership,” commented Communicus MD Kacy Doster. “Her breadth of knowledge will add immense value to our clients and our team.”