NEWS5 August 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Global advertising and brand research firm Phoenix Marketing International has acquired research-based advertising consultancy Communicus.
The acquisition will see Communicus’ longitudinal advertising research system into Phoenix MI’s end-to-end advertising tool.
Phoenix MI was founded in 1999 and has more than 400 employees across seven offices in the US, plus other bases in Hamburg, Shanghai, Mexico City and London.
The terms of the acquisition have not been released.
Martha Rea, president of Phoenix MI, said: “Communicus’ implicit approach to advertising research will dovetail our existing System-1 framework, Dimensions, to provide clients with profound insights into how their advertising is performing and impacting their brands.”
Jeri Smith, chief executive at Communicus, said: “We are thrilled to be bringing the Communicus capabilities into the Phoenix Marketing organisation.
“The Communicus in-market 360-degree campaign evaluation system is a perfect complement to the Phoenix suite of products.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Commercial Director
£80000–90000
Resources Group
Mixed Methods Research Manager / Lead – Strategy Consulting (Corporate, Public and Third sectors)
£Excellent + Benefits + Bonus
Hasson Associates
Senior Account Director – FMCG SaaS insights Platform
£60000–70000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments