Brouwer (pictured) joins the company from Ipsos, where spent 14 years working in a variety of senior roles in strategic brand and communications research.

At Phoenix MI, Brouwer will be responsible for the growth of the company’s advertising, brand, customer experience and marketing consulting services. She will be based in the company’s New York office and work with the rest of the senior team in the US and overseas.

Martha Rea, president, Phoenix MI, said: “Caryn’s plethora of knowledge, relationships, and the consultative skill set she brings to Phoenix will only increase and enhance the insights we bring to our clients as we continue our upward growth trajectory.”