NEWS23 May 2013

Peralta takes CEO role at Audience Science

North America People

US — Digital marketing technology firm AudienceScience has promoted former president of the company Mike Peralta to CEO while Robert Chamberlain has been appointed CFO.

Peralta was appointed president of AudienceScience in June 2012, having come from MediaMath where he was CRO and will be responsible for AudienceScience’s functional areas as well as sitting on the company’s board.

Chamberlain is a 20-year technology sector veteran with more than 30 years in finance, most recently serving as CFO at PopCap Games,

“We are on the cusp of a significant pivot in the ad tech sector where brands will take more control of their digital marketing technology investments and ROI,” said Peralta. “The AudienceScience Gateway platform is well positioned to be a strong catalyst for this shift and I’m excited to lead our talented team in pursuit of industry adoption.”