Peralta takes CEO role at Audience Science
Peralta was appointed president of AudienceScience in June 2012, having come from MediaMath where he was CRO and will be responsible for AudienceScience’s functional areas as well as sitting on the company’s board.
Chamberlain is a 20-year technology sector veteran with more than 30 years in finance, most recently serving as CFO at PopCap Games,
“We are on the cusp of a significant pivot in the ad tech sector where brands will take more control of their digital marketing technology investments and ROI,” said Peralta. “The AudienceScience Gateway platform is well positioned to be a strong catalyst for this shift and I’m excited to lead our talented team in pursuit of industry adoption.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments