P2Sample offers end-to-end panel management

The launch will mean the company can do programmatic sample and panel execution from start to finish. So the AI-tool can operate across recruiting respondents to bidding and ensuring feasibility of a project.

P2Sample’s CEO, Mathijs de Jong, said: “We now have a turnkey solution for panel management and sample delivery that is not only fully automated but was built on ensuring an excellent respondent experience. Other companies do pieces of what we do, but nobody does it all.”