P2Sample starts year with 60% growth

The company said its global panel size had grown significantly – it had more than 2.1 million survey completes in Q1 – which had helped to increase its business.

Mathijs de Jong (pictured), CEO of P2Sample, said: "Q1 is typically a slow quarter in the industry. This was not the case for us, as March even exceeded December’s numbers, both giving us record-breaking months.

“Much of our growth has resulted from implementing the latest technology. Automation drives every aspect of our internal and external processes, which has resulted in greater efficiency, agility and fundamentally better data for our clients."