Outsell adds Gilbane Group to company fold

US— Information industry analyst Outsell has added a new company to its fold – The Gilbane Group, which carries out research in the areas of content and publishing technology.

The exact nature of the deal is vague – whether acquisition, investment or partnership agreement. Outsell describes it as its “third transaction” to date, following the 2006 acquisition of Electronic Publishing Services and the 2008 takeover of Eduventures’ business research arm.

Outsell co-founder and CEO Anthea Stratigos (pictured) said: “This event joins two leading analyst firms and broadens Outsell’s coverage in a very important area, where content meets technology. In the next decade, the information providers who succeed will ensure content is accessed and experienced in new and unique ways. Technology is fundamental to this strategy, and The Gilbane Group is the acknowledged authority in this important area.”

Gilbane founder Frank Gilbane will remain president of the company, which will trade as a division of Outsell going forward. Gilbane’s analyst team remain intact though it seems redundancies are likely for HR and finance personnel as the two firms are brought together.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts