Online research start-up Motista bags $4.5m venture funding
The company is moving from its Maryland base to a new HQ in Silicon Valley, and Tom Peterson, general partner of El Dorado, has joined Motista’s board of directors as a result of the investment.
Motista runs online intercept surveys designed to “reveal the deeper motivations that connect consumers to brands”. The firm targets Fortune 1000 companies, and results relating to particular brands or categories can be accessed through its web-based system.
The company is led by co-founders Scott Magids and Alan Zorfas, who serve as CEO and chief product and marketing officer, along with chief technology officer Chris McNeilly.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments