One quarter of all US digital ad revenues now from mobile
This resulted in its share of digital ad revenues increasing from 17% to 25% in that time, according to the Interactive Advertising Bureau (IAB)’s Internet Advertising Revenue Report, compiled using information supplied by companies selling ads on the internet.
Total digital ad revenues increased 16% last year to reach a new high of $49.5bn. This marks the fifth consecutive year of double-digit growth for the industry. The report also shows that 2014’s fourth quarter numbers reached $14.2bn, a 17% rise from $12.1bn in the final quarter of 2013.
“Marketers clearly recognise that consumers are leading mobile-first lives and are investing their ad dollars accordingly,” said Randall Rothenberg, president and CEO, IAB.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments