NIQ expands product insights to new countries
NIQ Product Insights (NPI) combines NIQ’s market measurement with generative AI technology and offers consumer packaged-goods and retail businesses insights on specific product attributes consumers search for when they shop.
The service will expand to 25 additional markets within Western Europe, Eastern Europe, the Middle East and Latin America throughout 2025 and 2026.
NIQ said the move would aid brands’ efforts to address macroeconomic challenges such as the impact of tariffs and changing regulatory standards.
Marsha McGraw, global managing director, NIQ, said: “In a complex consumer environment, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions. Our NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes."
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