Norton joins MDC to head up analytics
Within his 25 years of brand marketing experience, Norton spent 13 years at Harrah’s & Caesars Entertainment where he was chief marketing officer and will be responsible for optimising MDC’s advanced analytics resources as well as building and integrating the complementary capabilities necessary to deliver omni-channel action and brand experiences on behalf of clients.
MDC Partners president and CEO Miles Nadal said that analytics was one of the most important tools major marketers had at their disposal.
He added: “As partners to our clients, we have long been dedicated to driving the most effective, strategic and progressive approach to insights and analytics, and we enlist the very best talent to collaborate with marketers at a senior level.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments