NEWS21 January 2015

Nielsen establishes Japanese joint venture with INTAGE

Asia Pacific News

JAPAN — Nielsen and Japanese MR firm INTAGE have announced a joint venture company, Nielsen-INTAGE DigitalMetrics, to develop cross-platform advertising effectiveness solutions.

The agreement will see the two companies combine to provide insight into the effectiveness of advertising campaigns in the cross-platform field in Japan.

The company will leverage Nielsen Online Campaign Ratings solution alongside INTAGE’s i-ssp consumer panel data. The combined services will, according to the announcement, enable Japanese clients to analyse consumers by several segments such as brand ownership, purchase intent, lifestyle, residential area, age and gender.