Nielsen establishes Japanese joint venture with INTAGE
The agreement will see the two companies combine to provide insight into the effectiveness of advertising campaigns in the cross-platform field in Japan.
The company will leverage Nielsen Online Campaign Ratings solution alongside INTAGE’s i-ssp consumer panel data. The combined services will, according to the announcement, enable Japanese clients to analyse consumers by several segments such as brand ownership, purchase intent, lifestyle, residential area, age and gender.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments