New Hong Kong office for Euromonitor

The company’s expansion to Hong Kong will allow it to strengthen its capabilities and network in the region. The move follows Euromonitor’s launch of an office in Seoul, South Korea, in February.

Roberto Fernandez, research manager at Euromonitor International, said the company wants to support companies looking to capitalise on the Belt and Road initiative, a development strategy launched by the Chinese government.

He said: "Hong Kong has potential especially in e-commerce and fintech and is expected to benefit. We are here to support businesses wanting to seize the opportunity with actionable data and insights."

Tim Kitchin, chief executive of Euromonitor International, said: "We’re excited to be establishing a presence in Hong Kong, just a few months after opening a new office in South Korea. Both new offices demonstrate our commitment to growing in Asia as well as our desire to support customers locally."