NEWS10 July 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Market research company Euromonitor International has developed a system for consumer goods companies to monitor product claims around health and sustainability.
The system is based on Euromonitor’s e-commerce insight tool and tracks 150 ethical and dietary products to identify online claims including ‘organic’ and ‘gluten-free'.
It offers data on online penetration of particular terms across 40 countries and 11 industries to inform brand positioning, targeting and benchmarking.
Katharina Bagul, food and nutrition industry manager, Euromonitor International, said the tool would help companies to "monitor developing trends and find white spaces".
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Retail – Behavioural Science
£28,000–£35,000 + Benefits
Resources Group
Research Exec / Junior Consultant – Social Research and Consulting
Up to £30,000 + Benefits
Spalding Goobey Associates
Associate Director – Quantitative Research – Independent & Dynamic Insight Consultancy
£50,000 to £65,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments