NEWS10 July 2020

Euromonitor launches product claims tool

FMCG News Retail UK

UK – Market research company Euromonitor International has developed a system for consumer goods companies to monitor product claims around health and sustainability.

The system is based on Euromonitor’s e-commerce insight tool and tracks 150 ethical and dietary products to identify online claims including ‘organic’ and ‘gluten-free'.

It offers data on online penetration of particular terms across 40 countries and 11 industries to inform brand positioning, targeting and benchmarking.

Katharina Bagul, food and nutrition industry manager, Euromonitor International, said the tool would help companies to "monitor developing trends and find white spaces".