Reporting to chief executive Tim Kitchin, Siffel (pictured) will lead Euromonitor’s global commercial organisation, bringing together sales, marketing and client engagement.

Siffel joins Euromonitor from professional services firm Mercer, where she has spent almost 20 years, most recently as global strategy and M&A leader.

Kitchin said: “Pearly brings a strong track record of building and scaling growth across global markets. Her leadership will be instrumental as we invest in the future, deepen client partnerships and elevate how we engage with clients around the world.”