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NEWS26 March 2018

Tencent tops China brands ranking

Asia Pacific Finance News Retail Technology Telecoms Trends UK

UK – Technology company Tencent is the most valuable brand in China for the fourth year in a row, according to the BrandZ ranking of the top 100 Chinese brands, published by WPP and Kantar Millward Brown.

The company achieved a brand value of $132.2bn according to the rankings – a 25% increase on last year. It is closely followed by e-commerce company Alibaba, which grew 53% year-on-year to $88.6bn.

Telecoms company China Mobile ranked third in the list, followed by bank ICBC ( 4th) and search engine Baidu ( 5th). The full top 10 is listed below. 

The ranking combines financial data from Bloomberg and Kantar Worldpanel with data gathered from interviews with 400,000 Chinese consumers since the ranking launched in 2011.  

The 100 brands in the report grew their combined brand value by 23% in the past year, from $557.1bn to $683.9bn.

Doreen Wang, global head of BrandZ at Kantar Millward Brown said: “Chinese brands are quickly learning how to raise their profile through impactful and memorable advertising. A combination of having the right media mix, message and memorable communication is a sure bet towards accelerating brand value growth.

"The importance of ‘brand’ to Chinese consumers is proven by our Brand Power index, with only those brands with a high Brand Power score – a measurement of consumer predisposition to buy a brand – managing to stay in this competitive ranking, indicating the importance of brand to sustain success in China’s rapidly changing market.”

Rank 

Brand

Category

2018 China Top 100 Brand Value (Millions $)

YoY Brand Value change

1

 Tencent

 Technology

132,213

25%

2

 Alibaba

 Retail 

88,623

53%

3

 China Mobile

 Telecom Providers

49,231

-15%

4

 ICBC

 Banks

37,213

18%

5

 Baidu

 Technology

24,990

5%

6

 Huawei

 Technology

24,115

18%

7

 Moutai

 Alcohol

23,175

43%

8

 Ping An

 Insurance

22,363

36%

9

 China Construction Bank

 Banks

20,120

9%

10

 Agricultural Bank of China

 Banks

16,158

9%

@RESEARCH LIVE

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