NEWS31 October 2013

Neustar acquires Aggregate Knowledge

M&A North America

US — Neustar, a provider of real-time information and analysis, has acquired campaign and predictive analytics platform Aggregate Knowledge.

The combination of Neustar’s real-time, offline and online marketing solutions and Aggregate Knowledge’s media intelligence platform “provides agencies and marketers the ability to plan, target, engage and measure cross-channel campaigns more effectively in a single view.”

Lisa Hook, Neustar president and CEO (pictured), said: “Aggregate Knowledge brings us a highly scalable data management platform that many of our existing customers already utilize in conjunction with our data analytics services, as well as a recognized ability to increase ROI on customer campaigns and an experienced management team. These assets represent a strong fit with our strategic vision and our existing capabilities, enabling us to provide a unified marketing solution that links disparate media and audience intelligence in a centralized real-time platform.”