NEWS31 October 2013
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Neustar, a provider of real-time information and analysis, has acquired campaign and predictive analytics platform Aggregate Knowledge.
The combination of Neustar’s real-time, offline and online marketing solutions and Aggregate Knowledge’s media intelligence platform “provides agencies and marketers the ability to plan, target, engage and measure cross-channel campaigns more effectively in a single view.”
Lisa Hook, Neustar president and CEO (pictured), said: “Aggregate Knowledge brings us a highly scalable data management platform that many of our existing customers already utilize in conjunction with our data analytics services, as well as a recognized ability to increase ROI on customer campaigns and an experienced management team. These assets represent a strong fit with our strategic vision and our existing capabilities, enabling us to provide a unified marketing solution that links disparate media and audience intelligence in a centralized real-time platform.”
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